Ferrari [NYSE: RACE] has confirmed that their third amusement theme park will be located in China. Abu Dhabi and Barcelona, Spain are the locations of the other two facilities and we can only imagine the third will be even better.
The location of the third site is not exactly set yet announced, but Ferrari is saying it will be in one of the “primary cities” in China.
BAIC has entered into an agreement with Ferrari to license the name to actually operate the park. From research, Ferrari does not actually own or operate the parks across the world but they are licensed by Ferrari.
source:Ferrari World Abu Dhabi
source:Ferrari World Abu Dhabi
Ferrari has always been a huge licensing opportunity for many business’s around the globe from clothing to model cars and shoes. This is just another large scale operation that the Italian car maker is taking on.
source: Ferrari