Millennial Buying Trends That Are Ruining These Once Popular Industries

High calorie, sugary soda just isn’t cutting it for millennials, who prefer to quench their thirst with something a little more healthy. While soda sales have been on the decline for the past ten years, sales of flavored seltzer water have increased dramatically along with energy and sports drinks. It’s no surprise millennials are opting for healthier options – after all, they have been referred to as the “wellness generation.”